Beach House vs. Volkswagen

Beach House vs. Volkswagen

Here’s an interesting story my friend Kenny pointed out to me.

It’s not an uncommon practice for ad agencies to produce “sound-alike” music for their spots especially if the artist does not want to be involved. In this case the band Beach House felt their track “Take Care” (2010) was not relevant to the Volkswagen ad depicting a father raising his daughter until finally buying her a new VW. Here is some more reading and the ad below.

Wall Street Journal – Did an Indie Band Inspire a Volkswagen Ad?

NY Times – To Singers, Ad Sounds Too Familiar

Pitchfork – Beach House: Volkswagen “Cop Out Big Time” Over Soundalike Ad Controversy

Beach House “Take Care” (2010)

Volkswagen “VW Polo Dad” advertisement

Have any other examples of soundalike ads? Leave them in the comments below!


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4 Replies to “Beach House vs. Volkswagen”

    1. Keith Post author

      Wow! These are both awesome!
      Here’s Green Day “Basket Case” for reference. I didn’t even have to listen to it though to hear it right away!


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