The Black Keys vs. Pizza Hut and Home Depot and The Strokes vs. Pizza Hut

The Black Keys vs. Pizza Hut vs. Home Depot vs. The Strokes on

Last time in commercial land we saw Beach House vs. Volkswagen.  We have a few more now. Bloomberg reports that The Black Keys are suing Pizza Hut and Home Depot. While looking for the Pizza Hut ad in question I also came across another Pizza Hut ad that sounds a lot like The Strokes‘ “Under Cover of Darkness” (2011). Here’s some reading from Bloomberg, music below:

The group said Pizza Hut and its ad agency created a commercial for a product called Cheesy Bites Pizza that “prominently features significant portions” of “Gold on the Ceiling.” Home Depot ran a commercial for its Ryobi brand of power tools that uses parts of “Lonely Boy,” the band said…

The band said in the lawsuits that letters were sent to Pizza Hut and Home Depot in May requesting that they stop showing the ads with the music.

“Lonely Boy” and “Gold on the Ceiling” are the first two singles from the Black Keys’ seventh album, “El Camino,” released in December on Nonesuch Records, a division of Warner Music Group. According to the complaint, “El Camino” has sold more than 800,000 copies so far. Auerbach plays guitars and Carney drums.

Also suing the companies is co-writer Brian Burton, known professionally as Danger Mouse. The plaintiffs asked for jury trials of the copyright-infringement suits.

The case are Auerbach v. Pizza Hut, 12-05385, and Auerbach v. Home Depot, 2:12-cv-05386, U.S. District Court, Central District of California (Los Angeles).

via Bloomberg

I really have no way of verifying when the ads came out.

The Black Keys - "Gold on the Ceiling" (2011)
Pizza Hut - "Cheesy Bites Pizza" (?)


The Black Keys - "Lonely Boy" (2011)
Home Depot - "Ryobi Ad" (?)


The Strokes - "Under Cover of Darkness" (2011)
Pizza Hut - "Ultimate Cheesy Bites 7 Pizza" (?)


Pizza Hut Ad (vs. The Black Keys)

Pizza Hut Ad (vs. The Strokes)

Beach House vs. Volkswagen

Beach House vs. Volkswagen

Here’s an interesting story my friend Kenny pointed out to me.

It’s not an uncommon practice for ad agencies to produce “sound-alike” music for their spots especially if the artist does not want to be involved. In this case the band Beach House felt their track “Take Care” (2010) was not relevant to the Volkswagen ad depicting a father raising his daughter until finally buying her a new VW. Here is some more reading and the ad below.

Wall Street Journal – Did an Indie Band Inspire a Volkswagen Ad?

NY Times – To Singers, Ad Sounds Too Familiar

Pitchfork – Beach House: Volkswagen “Cop Out Big Time” Over Soundalike Ad Controversy

Beach House “Take Care” (2010)

Volkswagen “VW Polo Dad” advertisement

Have any other examples of soundalike ads? Leave them in the comments below!